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NewsSeptember 2, 2026·1 min read
Hard Rock International Named Title Partner of Formula 1 Hard Rock Miami Grand Prix
Hard Rock International and South Florida Motorsports have signed a multi-year agreement renaming the Formula 1 Miami Grand Prix to the Formula 1 Hard Rock Miami Grand Prix. The event is set to take place in 2027, with details to be released soon.
The Hard Rock Beach Club area at the Miami International Autodrome has become one of the landmark features, and the venue is expected to undergo a renovation ahead of the 2027 event. Hard Rock Beach Club offers supreme hospitality and entertainment, considering its strategic location outside of Turns 11 to 13.
Jim Allen, Hard Rock International’s Chairman, shared his excitement about the new multi-year naming rights agreement, stating, "Hard Rock has been a proud partner of the Formula 1 Miami Grand Prix since its inception, and it has emerged as one of the premier events on the global sports and entertainment calendar."
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