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NewsNovember 11, 2026·1 min read
SOFTSWISS Shares Key Strategies for Entering New Gambling Markets
SOFTSWISS has outlined essential strategies for operators aiming to break into new markets, emphasizing the importance of a structured implementation plan. The company highlights its own three-week plan, which covers integration, testing, and going live.
One of the key pillars SOFTSWISS recommends is a varied and competitive game portfolio. This is facilitated through the SOFTSWISS Game Aggregator, which features over 50,000 games from more than 300 providers. The aggregator allows operators to access a wide range of games through a single API integration, making it easier to launch into new markets.
Khoren Ispiryan, SOFTSWISS Game Aggregator Team Lead of Sales in European Markets, emphasized the company's commitment to its clients' success. He stated, 'When a client enters a new market, we treat their ambitions as our own.' This dedication extends beyond the initial launch, focusing on long-term success.
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