WSOP Launches Vlogger Program to Reward Poker Content Creators

The World Series of Poker (WSOP) launched the Vlogger Program on August 28, 2025. The Vlogger Program is designed to incentivize YouTube content creators to showcase WSOP events on their channels. To qualify for the Vlogger Program, creators must have an active YouTube channel with at least 5,000 subscribers and at least 60% of their content must be focused on poker.

The Vlogger Program offers a range of benefits including entries to WSOP Circuit and Bracelet events, cash rewards based on viewership milestones, and creative support. Vloggers in the Rising Vlogger tier and above are eligible for a performance-based incentive program, which offers cash bonuses tied to video viewership one month after release.

The program comes with clear rules around branding and content, including a minimum of three separate episodes totaling at least 30 minutes to be published within one month of the event. WSOP has already spotlighted four poker vloggers who are actively covering its events, including Daniel Negreanu, known on YouTube as DNegsPoker. The WSOP Vlogger Program is part of broader changes at WSOP under its new ownership by NSUS Group, the parent company of GGPoker.