UK Gambling Giants Pledge to Safer Gambling Initiatives

Leading UK gambling companies, including Aspers, bet365, Caesars, Flutter Entertainment (Paddy Power Betfair), Genting, GVC (Ladbrokes and Coral), Playtech, Rank Group, Sky Betting & Gaming and William Hill, have announced a package of Safer Gambling Commitments. These commitments aim to address the harm gambling can cause to customers and young people.

One of the key actions is a four-year national programme to educate young people, which will be delivered by GamCare and YGAM. This programme will work with young people, their parents, families, and the youth professional workforce to improve awareness and understanding of the risks associated with gambling.

The commitments also include the development of new codes of conduct for direct and affiliate marketing and sponsorship activities. Additionally, the Betting and Gaming Council, a new representative body for the UK’s betting and gaming industry, has been established to champion and drive forward these commitments.