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SOFTSWISS Unveils 2027 iGaming Trends Report at SBC Summit Lisbon
NewsSeptember 29, 2026·1 min read

SOFTSWISS Unveils 2027 iGaming Trends Report at SBC Summit Lisbon


SOFTSWISS presented the fifth edition of its annual iGaming Trends report at the SBC Summit in Lisbon. The report included a new chapter titled 'Beyond iGaming' and drew from a vast field of expertise, including non-iGaming specialists. The report was co-produced with WorldGaming, formerly Clarion Gaming.

The report was released at stand B501 at SBC Summit Lisbon 2026, and SOFTSWISS hosted a panel discussion titled '2027 iGaming Trends Report | Five Years of IGaming: Which Trends Endured, Which Faded and What Comes Next' at 16:10 on Tuesday, September 29. The report surveyed over 500 experts and analyzed more than 480,000 media headlines.

Amazon Web Services co-authored analysis of how AI is moving from pilots into production across gaming, betting, sports, media, and fintech. H2 Gambling Capital offered a dataset on GGR growth as well as market trends for key regions and action points for businesses. Pentasia looked into the hiring outlook, focusing on the skills and roles that are likely to shape the sector’s future.

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Argus Riven

I've spent years at the tables — cash and tournaments — and just as long shaping poker copy behind the scenes: room reviews, bonus fine print, tournament notes. At PokerInsider I write the way I wish more sites would: clear structure, honest trade-offs, no hype. Whether you're new or already grinding, I care about what the offer actually costs you — rake, variance, and the fine print — and I treat responsible play as part of the job, not a footnote.

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