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RubyPlay Acquires Splash Tech to Boost Free-to-Play Engagement Solutions
RubyPlay has agreed to acquire 100% of iGaming tech company Splash Tech. The acquisition is intended to significantly enhance RubyPlay’s overall ecosystem, providing partner operators new ways to leverage the studio’s popular games while engaging with their audiences.
The acquisition is intended to significantly enhance RubyPlay’s overall ecosystem, providing partner operators new ways to leverage the studio’s popular games while engaging with their audiences. Splash Tech runs the real-money jackpot solution that has already been launched with multiple of the industry’s biggest operators.
RubyPlay’s partners will be able to access Splash Tech’s jackpot and free-to-play capabilities once the acquisition is complete. RubyPlay recently expanded in New Jersey with Fanatics Casino. RubyPlay introduced Firerose, a studio that is going to shift the regular cadence of development and focus on more original storytelling through casino games that are brand-specific.
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