Paddy Power's Big 180 Campaign Raises £1 Million for Prostate Cancer UK

Paddy Power's Big 180 campaign during the World Darts Championship has raised an impressive £1 million for Prostate Cancer UK. The campaign, which sought to drive men towards Prostate Cancer UK’s 30-second online risk checker tool, has been a resounding success. More than 125,300 men have checked their risk during the tournament – five times more than the same period last year – with 71% discovering they were at ‘high-risk’ of developing the disease, which is curable if caught early.

Rishi Sunak, British Prime Minister, hailed the campaign, stating, “This year’s World Darts Championship transfixed the nation but the epic finale between the two Lukes wasn’t the only positive result to have emerged from the Ally Pally. Paddy Power’s Big 180 campaign has now chalked up an impressive £1m for Prostate Cancer UK and has helped to save lives by raising awareness of the need to get checked out.”

The campaign's success is part of Paddy Power’s contribution to the Do More pillar of Flutter’s global sustainability strategy, the Positive Impact Plan, which aims to improve 10 million lives by 2030.