Miranda Guliashvili: Regulated Markets Offer Stability in iGaming

Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, highlighted the importance of regulated markets during an interview at the SBC Summit Lisbon 2026. She emphasized that regulated markets offer greater long-term stability, a crucial factor for businesses in the iGaming industry.

Guliashvili also discussed the SOFTSWISS iGaming Trends Report, which is in its fifth edition. This report is compiled through extensive data gathering and resource use, involving a field of iGaming experts who contribute meaningfully to the findings. The report aims to challenge business assumptions and help companies review their existing strategies by comparing emerging trends identified by SOFTSWISS.

In addition to market stability, Guliashvili noted SOFTSWISS’ expansion in Latin America. This expansion underscores the importance of understanding each market individually and adapting strategies accordingly. Guliashvili’s insights provide valuable guidance for companies looking to navigate the evolving landscape of the iGaming industry.