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Michael Waterfield Joins Booming Games as Chief Commercial Officer
StrategySeptember 3, 2026·1 min read

Michael Waterfield Joins Booming Games as Chief Commercial Officer


Booming Games, a leading provider of quality casino content, has announced the appointment of Michael Waterfield as their new Chief Commercial Officer (CCO). Waterfield brings nearly 20 years of leadership experience to his new role, having previously worked at notable companies such as GVC and White Hat Studios.

In his new position, Waterfield will oversee Booming Games’ account management, commercial performance, as well as sales, market strategy and other aspects vital for the growth of the business. He will collaborate with teams across the company to support Booming Games’ expansion plans, with the company aiming to secure regulatory approval and enter every major market in the next two years.

Waterfield’s career in finance started at Talarius, where he held various roles, including Commercial Finance Manager. He also served as Head of Commercial Strategy at NetEnt and held leading roles at White Hat Studios, rising from VP Commercial to SVP Commercial and Corporate Strategy.

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Argus Riven

I've spent years at the tables — cash and tournaments — and just as long shaping poker copy behind the scenes: room reviews, bonus fine print, tournament notes. At PokerInsider I write the way I wish more sites would: clear structure, honest trade-offs, no hype. Whether you're new or already grinding, I care about what the offer actually costs you — rake, variance, and the fine print — and I treat responsible play as part of the job, not a footnote.

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