IGT to Unveil New Brand Identity at 2026 Global Gaming Expo

IGT, a global provider of gaming, digital and financial technology, games and solutions, has announced plans to unveil a new brand identity at the 2026 Global Gaming Expo (G2E). The event will take place in Las Vegas, Nevada, United States, between September 28 and October 1, 2026.

Hector Fernandez, IGT’s CEO, commented on the new brand identity, stating that it signals the company’s transformation and growth. He said, “At G2E, our customers will see and feel the IGT transformation story in motion.” The new identity moves away from the typical corporate look, focusing on a bold and modern appearance that highlights the company’s next chapter of growth and evolution.

IGT’s new brand identity will focus on delivering player-centered experiences and integrated solutions. The company aims to provide operators with a fluid and frictionless, connected ecosystem with magnetic content that will excite players and drive performance. This new era of IGT positions the organization to deliver seamless, connected player experiences through FinTech and systems, and compelling game content that players seek out across land-based casinos and online.