Flutter to Sponsor Exciting New Horseracing Docuseries on ITV1 in 2024

Flutter UKI is excited to partner with ITV and other industry stakeholders to deliver a six-part docuseries on British horseracing. The series will focus on the 2023-24 Jumps season, with production to begin in December, and will tell the stories of lives, journeys, and adventures – both human and equine.

The Series will be produced by the ITV-backed independent production company, South Shore. Flutter and Racecourse Media Group (RMG) have supported the project. The emphasis is very much on the series being a racing-wide collaboration, and many different stakeholders, including the Professional Jockeys’ Association and British Horseracing Authority (BHA), have already lent their invaluable support.

Ian Brown, CEO at Flutter UKI, said: 'We are delighted to announce the forthcoming horse racing documentary series in conjunction with ITV and RMG. This is an idea we’ve promoted for some time and we are hugely excited to be bringing the inner story of horse racing, and all the wonderful people who support it to a new and broader audience through a prime time slot on ITV1.'