Flutter’s Alpha Hub Seeks Start-ups to Revolutionize Paddy Power’s Retail Betting

Flutter’s Alpha Hub is on the hunt for innovative start-ups to enhance Paddy Power’s retail betting experience. The global innovation community is searching for emerging tech start-ups to help Paddy Power shape the future of retail betting. Paddy Power has been in the business of entertaining customers since 1988 and is one of the most distinctive brands in the industry, serving hundreds of thousands of customers from 625 retail betting shops across the UK and Ireland.

Alpha Hub, a global virtual community of start-ups, academics, investors and corporate partners with technologies and ideas that have the potential to positively enhance the betting and gaming industry, is looking for start-ups who can provide bold and tenacious ideas to a brief focused on three main areas: Data & Analytics, In-Store Experience, and Future of Self-Service Terminals.

The successful start-ups will receive support from both the Paddy Power and Alpha Hub teams in the form of paid proof of concept trials across Paddy Power’s UK and Irish retail estate as well as insight into the Paddy Power retail business, product feedback, and tailored mentoring sessions with Paddy Power Retail executives. Paddy Power is part of the UK&I division of Flutter Entertainment, the parent company for some of the world’s biggest and most popular betting and gaming brands.