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Flutter Entertainment Acquires Snai to Boost Italian Market Presence
NewsSeptember 17, 2024·1 min read

Flutter Entertainment Acquires Snai to Boost Italian Market Presence


Flutter Entertainment has agreed to acquire Snaitech S.p.A. (Snai) from a subsidiary of Playtech plc for €2.3 billion. Snai is the number three online operator in the Italian market with a 9.9% share in 2023 and 291,000 average monthly players. The acquisition is expected to close by Q2 2025 and to be immediately accretive to earnings per share.

Snai generated €947 million in regulated revenue and €256 million in Adjusted EBITDA in the financial year 2023. The acquisition is expected to deliver operating cost synergies of at least €70 million. Flutter's leverage ratio was 2.6x with $5.5 billion of net debt at June 30, 2024.

Peter Jackson, CEO of Flutter Entertainment, commented on the acquisition, stating that it fits perfectly within their strategy for value-creating M&A and creates a significant opportunity to accelerate Snai’s growth by providing them with access to Flutter’s market-leading products and capabilities both in the US and globally.

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Argus Riven

I've spent years at the tables — cash and tournaments — and just as long shaping poker copy behind the scenes: room reviews, bonus fine print, tournament notes. At PokerInsider I write the way I wish more sites would: clear structure, honest trade-offs, no hype. Whether you're new or already grinding, I care about what the offer actually costs you — rake, variance, and the fine print — and I treat responsible play as part of the job, not a footnote.

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