Entain to Sell Iconic partypoker Brand for $150 Million

Entain plc, the owner of partypoker and numerous other gambling brands, has reportedly begun shopping the legendary brand in search of a corporate buyer. Entain has hired Oakvale Capital LLP, a London-based financial-services firm, to aid in the search for a buyer.

The sale of partypoker is expected to fetch around £150 million. The brand, launched in 2001, was billed as the World's Largest Poker Room from 2002 through late 2006. However, partypoker is no longer considered a core asset by Entain, which is why the company is exploring selling the brand.

Partypoker was launched in 2001 through the efforts of Ruth Parasol, Anurag Dipshit, Poker Hall of Famer Mike Sexton, and others. The brand quickly rose to prominence and was accurately billed as the World’s Largest Poker Room from 2002 through late 2006.