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NewsOctober 9, 2021·1 min read
Entain Transforms High-Street Bookmakers into Digital Hubs
Entain, formerly GVC Holdings and owner of partypoker, is revamping their high-street bookmakers into digital-only shops. The makeover will initially apply to properties in the UK and Italy across the Ladbrokes, Coral, and Eurobet brands. Entain expects to have converted 30 shops by the end of 2021, and is targeting more than 200 by the end of 2024.
Rob Wood, CFO and Deputy Chief Executive of Entain, said that the investment allows Entain to give a more immersive and joined up online omni-channel experience to their customers. Since the Covid-19 restrictions ended in the UK, 18 new digital hubs have been opened. The stores contain the latest gaming machines, and interactive displays, giving customers a more engaging and dynamic experience as well as more choice of interactive sports and gaming content.
In Italy, the plan looks to be slightly different, focussing more on the cafe culture common throughout the region. These shops will be just as much about meeting with friends as they are about betting.
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