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NewsSeptember 15, 2026·1 min read
Brett Lee Named Chief Celebration Officer for UAE Lottery
The UAE Lottery, the first and only federally licensed lottery in the United Arab Emirates, has made a significant announcement. The lottery operator has appointed cricket legend Brett Lee as its first Chief Celebration Officer. This role is part of the UAE Lottery's commitment to offering trusted, transparent, and responsible entertainment.
In his new position, Brett Lee will interview winners, asking about their thrilling wins and life-changing moments. He will also create engaging content, participate in exclusive community activations, and fan experiences across the UAE. Lee's world-class performance, major victories, and memorable celebrations make him a natural fit for this role.
The partnership aims to increase engagement and bring excitement and unforgettable celebration moments to the UAE Lottery's audience. Lee's integrity, sportsmanship, and experience will help connect audiences with the UAE Lottery, championing responsible play.
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