BGaming's Igor Bondarenko: The Secret to Keeping Players Engaged

BGaming's Product Owner Igor Bondarenko recently discussed the importance of player engagement and how studios like BGaming stay ahead in an increasingly saturated market. Bondarenko emphasized that in a crowded market, studios that succeed are those that truly understand their audience and build every game with a clear purpose.

BGaming operates across several core gaming pillars, including classic slots, fast interactive games, and competitive social features. This diversified approach allows BGaming to meet different player expectations and spot changes in player behavior earlier. Bondarenko noted that diversification only works if there's a clear reason behind it, and every product should serve a specific audience and have a clear purpose.

BGaming's TRUE WAYS online conference highlighted the importance of understanding the audience and building games with a clear purpose. Bondarenko also mentioned that BGaming has expanded into new formats and grown BGaming Publishing while maintaining a balanced portfolio. Every game idea is evaluated from multiple angles, including the gameplay loop, retention potential, math, originality, expected performance, and its fit within the overall portfolio.