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NewsSeptember 1, 2026·1 min read
BetMGM Kicks Off Football Season with Jon Hamm in 'It Happens Here' Campaign
BetMGM has launched a new campaign titled 'It Happens Here' for the upcoming football season. The campaign features actor Jon Hamm, who will appear in four new multi-channel spots. The campaign was created in collaboration with the independent creative agency CAPE. The campaign includes the Legends Lounge, an immersive setting that combines the energy of a casino and sportsbook with the exclusivity of a speakeasy and the excitement of Las Vegas. The Legends Lounge was specifically constructed for the shoot and BetMGM plans to bring this concept to life for future activations.
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