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Online PokerApril 22, 2026·1 min read
Bally's Intralot Eyes Acquisition of William Hill and 888poker Parent Company
Bally’s Intralot is in talks to acquire Evoke plc, the parent company of William Hill and 888poker. Evoke plc acquired William Hill in 2022 for £2.2 billion. Evoke plc also owns 1,400 retail sports betting operations across the UK. Caesars Entertainment purchased William Hill’s US sports betting operations in 2020 for $3.7 billion.
Evoke plc is based in Gibraltar and was previously known as 888 Holdings. 888 Holdings was founded in 1997 by Israeli entrepreneurs and brothers Avi and Aaron Shaked and Shay and Rob Ben-Yitzhak. 888 Holdings acquired Paradise Poker in 2002 and rebranded the site as 888poker.
Evoke plc has a total debt of about £1.8 billion. Bally’s Intralot has until May 18 to reach an agreement or pull out of the talks.
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